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Our world today is undeniably digital. New technologies ? from social media and GPS systems to artificial intelligence and digital twins ? make the planet we inhabit unrecognisable from even 20 years ago.If you’re feeling queasy at the speed of change, hold tight. It’s only going to get faster. The pace at which disruptive technologies are arriving is accelerating ? and they’re changing how we live. Today, you don’t have to be a digital native to behave like one. Mid-lifers are nurturing their social media profiles and tracking their exercise regimes on Fitbit. Seniors are choosing tablets over newsprint and FaceTime? over phone lines. More and more of us are spending more and more time connected, with the average US citizen spends more time staring at a screen than sleeping.The same technologies are giving rise to new business models, with organisations using digital to create and monetise new forms of value. Increasingly, this value is delivered through new cross-sector, outcome-based propositions, rather than traditional sector-specific products and services. Organisations able to provide customers with tailored, on-demand products and services stand to reap the rewards. http://ttytcammy.vn/Default.aspx?tabid=120&ch=11015 or nothingStart-ups and digital giants move easily in this world and are poised to take advantage of the commercial opportunity. And their confidence, know-how and ambition are reshaping entire industries. By contrast, successful incumbents tend to tread cautiously.We spoke with 425 leaders across a range of industries for our National Digital Benchmark report, Transforming for tomorrow: preparing incumbents for digital disruption. More than half of these leaders (53 per cent) admit they over-invest in what they’re good at today ? enhancing and refining their current propositions ? and under-invest in what they should be good at tomorrow.These organisations are opting to ‘experiment at the edge’, seeking to use digital to improve the customer experience or make processes more efficient, rather than to reshape their entire value chain. Of these leaders, 68 per cent are more comfortable adopting digital technologies to enhance current business models, rather than disrupting their current one.The truth is, adopting a ‘digital at the edge’ approach leaves money on the table.<img width="360" src="">Follow this path and you miss vital opportunities to create and monetise value. To transform for tomorrow, you must look beyond experimentation and towards complete reinvention of your organisation.