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SEO testing is a process that requires an in-depth knowledge of how search engine algorithms work and how you can test or measure their success.Making the correct SEO changes to your website will help achieve higher rankings for keywords and phrases, ultimately getting more organic traffic from Google.It is important how you carry out these tests and how you measure the success of them as this will affect how successful they are.A/B TestingWork? on SEO testing with A/B testing. You must create two different versions of a webpage and then compare how the search engine crawls and indexes each version and how it ranks for specific keywords and phrases.To measure which https://www.evernote.com/shard/s630/sh/14843ebd-196a-400f-a423-7b674e72e7c0/24b50659c3b23947ccf6eca3e97fdac6 receives the most organic traffic, how long the user spends on each webpage and how many of them convert into a sale or sign up.You can then use this data to tweak the webpage until it is successful in reaching its full potential.Testing Organic TrafficOne? way to carry out SEO testing is by calculating organic traffic from Google analytics which you can read more about here: https://moz.com/learn/seo/google-analyticsYou can use this information to see how successful different keywords and phrases are in reaching your webpage, how many visitors result from organic traffic and how long they spend on the webpage before leaving ( bounce rate ).You can then look at which page receives the most organic traffic and how long the user spends on each webpage and how many of them convert into a sale or sign up. This information will allow you to tweak your webpage until it is successful in reaching its full potential and receive even more organic traffic from Google.Rank TestingOne? way to measure how well an SEO test has gone is by measuring how high a webpages rank for certain keywords and how many people click through to the website.One good way of doing this is by using a combination of Google Search Console and SEMRUSH: https://www.semrush.com/uk/You can then compare how well different web pages rank for specific keywords and how many visitors they receive as a result from the search engine. This information will allow you to tweak your webpage until it is successful in reaching its full potential and receive more visitors from the search engine rankings.