You could be looking for a program that will help streamline the company process in a simple to understand way. This will make your company very efficient and make more money.
It could be an app that makes ad money. This means that ads will be on your app. And the more people use it, the more money you make. For this, you need an idea that people will love.
Or perhaps, you need an app for yourself. Maybe you are a musician and have a fantastic band. You might want software that repurposes old music with no copyright. Or perhaps you are a graphic designer looking for automation.