10 ways that will help increase your search ranking.
Use ALT tags with all your images
Images visually support the message on the page. Users love them, and search engines do too. That’s why you should always use descriptive (keyword rich) ALT tags for all your images. Alt tags also keep your site accessible, which could help you avoid an ADA lawsuit.
Limit any duplicate content
Search engines like new and unique content. Find any duplicate content and make it substantially different or remove it altogether. There’s no advantage to saying the same thing over and over, and Google will penalize you for it. There are two likely scenarios where you’ll have duplicate content.