The number one on the list has to be the ability to join the points in your public research work. The endless hours spent by marketing specialists sitting behind unidirectional screens as part of the ethnographic research group in past decades meant that real understanding required intense and expensive work. It was also only partially effective because at the time the data from these methods were processed, weeks or even months had often elapsed.

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Last-modified: 2020-01-29 (水) 02:00:20 (844d)